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Planning for maternity leave when you run a services company

(This post is a little off the beaten path as it’s not about analytics or optimization per se…but I think my readers will find the approach data-driven enough that it’ll be of interest.  Babies, planning for maternity leave & data – you say?  Yes!)

I am writing this post now because a professional associate recently asked me to lunch to ask me this very question:  how do I plan for … Read more

No, you can’t optimize online marketing as you launch your product

I have been meaning to write this post for a long time.  As I am heavily involved with early stage companies on a daily basis, I feel like I just had to sit down and get this out there today.

A couple of years ago, a well-respected CEO came to me and wanted to hire my company for “online marketing”.  They were launching their product;  he had a very successful … Read more

Analytics Agency Management: There is no “you” or “your”

I remember when I was reviewing the first work product of one of my first Analysts at Sepiida, I had her correct all the “you” and “your” (e.g. “your site”) to “we” or “the site”.  It seemed small, and we didn’t talk much about it.  But when I found I had to do it again with her, and also with another team member, it struck me as an opportunity … Read more