I’m pretty excited to announce today that I’ve joined the RJMetrics team to launch their professional analytics services team. This is an amazing group of people, just so down to earth and ridiculously (dare I say “wicked”?) smart. I’ve known Jake (co-founder, COO, and all around good guy) for a while, but to come in and see the entire team in action is pretty incredible.
I wouldn’t have necessarily written … Read more
I fancy myself as having a “Jr Developer” badge. It’s not a leap – I have a Master’s in Computer Science from a totally-challenging-and-enlightening-but-not-particularly-practical program (Stanford Univ) and I’ve spent the better part of the past 15 years in pretty technical environments leading product, marketing and/or analytics. And I taught (and loved!) Databases & Algorithms during my graduate school years, to boot.
So it’s a surprise to me when problems … Read more
I am not a huge fan of Google Analytics…I’ll say that to start off with. I might write about my reasons some day, but for now, my bias should be known.
Yet, it is a free tool, an almost universally used tool, and thus it’s worth talking about to help make sure people get the most out of it.
Of late, I’ve been training a new Analyst on our team … Read more
Metrics, Analytics, Data – it’s the backbone of any tech company these days. We don’t debate anymore about the importance of defining, measuring, and optimizing metrics. I know this because of the warm reception I get when people find out I’m a data nut. 🙂
I love all the questions that I feel are solvable – “how do I know we have enough data to rely upon”? What should … Read more
For some time now, I’ve been meaning to start this blog. I’ve held off for a long time because I’m hesitant to be taken authoritatively. I do a lot of speaking engagements, and one thing I find is that the audience often wants me to provide answers. To provide solutions to problems they are dealing with. I have a problem with that…being someone who is so data-driven, so numbers oriented, … Read more