To Unify or Diverge? That is the question.

I fancy myself as having a “Jr Developer” badge.  It’s not a leap – I have a Master’s in Computer Science from a totally-challenging-and-enlightening-but-not-particularly-practical program (Stanford Univ) and I’ve spent the better part of the past 15 years in pretty technical environments leading product, marketing and/or analytics.  And I taught (and loved!) Databases & Algorithms during my graduate school years, to boot.

So it’s a surprise to me when problems … Read more


Visualize your data’s usage and appearance in reports BEFORE you configure Google Analytics

I am not a huge fan of Google Analytics…I’ll say that to start off with.  I might write about my reasons some day, but for now, my bias should be known.

Yet, it is a free tool, an almost universally used tool, and thus it’s worth talking about to help make sure people get the most out of it.

Of late, I’ve been training a new Analyst on our team … Read more


Internal vs. External Metrics: Why what data you show your board doesn’t help you manage your business

Metrics, Analytics, Data – it’s the backbone of any tech company these days.  We don’t debate anymore about the importance of defining, measuring, and optimizing metrics.  I know this because of the warm reception I get when people find out I’m a data nut.  :)

 

I love all the questions that I feel are solvable – “how do I know we have enough data to rely upon”?  What should I … Read more


How to fish data and analytics

For some time now, I’ve been meaning to start this blog.  I’ve held off for a long time because I’m hesitant to be taken authoritatively.  I do a lot of speaking engagements, and one thing I find is that the audience often wants me to provide answers.  To provide solutions to problems they are dealing with.  I have a problem with that…being someone who is so data-driven, so numbers oriented, … Read more