I am not a huge fan of Google Analytics…I’ll say that to start off with. I might write about my reasons some day, but for now, my bias should be known.
Yet, it is a free tool, an almost universally used tool, and thus it’s worth talking about to help make sure people get the most out of it.
Of late, I’ve been training a new Analyst on our team … Read more
Metrics, Analytics, Data – it’s the backbone of any tech company these days. We don’t debate anymore about the importance of defining, measuring, and optimizing metrics. I know this because of the warm reception I get when people find out I’m a data nut.
I love all the questions that I feel are solvable – “how do I know we have enough data to rely upon”? What should I … Read more