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No, you can’t optimize online marketing as you launch your product

I have been meaning to write this post for a long time.  As I am heavily involved with early stage companies on a daily basis, I feel like I just had to sit down and get this out there today.

A couple of years ago, a well-respected CEO came to me and wanted to hire my company for “online marketing”.  They were launching their product;  he had a very successful … Read more


Hello RJMetrics!

I’m pretty excited to announce today that I’ve joined the RJMetrics team to launch their professional analytics services team.  This is an amazing group of people, just so down to earth and ridiculously (dare I say “wicked”?) smart.  I’ve known Jake (co-founder, COO, and all around good guy) for a while, but to come in and see the entire team in action is pretty incredible.

I wouldn’t have necessarily written … Read more


To Unify or Diverge? That is the question.

I fancy myself as having a “Jr Developer” badge.  It’s not a leap – I have a Master’s in Computer Science from a totally-challenging-and-enlightening-but-not-particularly-practical program (Stanford Univ) and I’ve spent the better part of the past 15 years in pretty technical environments leading product, marketing and/or analytics.  And I taught (and loved!) Databases & Algorithms during my graduate school years, to boot.

So it’s a surprise to me when problems … Read more