Startup Parenthood: Throw Out the Hours Worked KPI

punching-time-clock

 

Our March #StartupParenthood post on the RJMetrics blog was to be about how the flexible policies we have at RJ manifest in work hours for parents.  That post hasn’t been published yet, but regardless of its outcome, I wanted to reflect in this post on what work hours mean to me.  I have some pretty strong and perhaps egotistical feelings about measuring Hours Worked as a KPI, and it’s … Read more


Startup Parenthood: What does work-life flexibility look like for me?

 

A couple of weeks ago, I made my way into a couple of twenty-something female colleagues’ lunch outing.  When my analytics brain is going super fast all over the place, the best thing I can do sometimes is jump into someone else’s pool to get out of my own head.  But what followed was amazing fodder for this #StartupParenthood series.

Both are in that marriage-is-new phase.  One … Read more


Startup Parenthood: A Year in the Intersection of Startups and Parenthood

(Image credit goes to TheMuse.com)

There is an irony in the amount of scheduling and rescheduling it took to get this post written.  I have no more real example of #StartupParenthood than the past two weeks.  But more on that later…

This post is the first in a series this year wherein I will talk about what makes startups and parenthood work for me as a female executive at … Read more


Planning for maternity leave when you run a services company

(This post is a little off the beaten path as it’s not about analytics or optimization per se…but I think my readers will find the approach data-driven enough that it’ll be of interest.  Babies, planning for maternity leave & data – you say?  Yes!)

I am writing this post now because a professional associate recently asked me to lunch to ask me this very question:  how do I plan for … Read more


No, you can’t optimize online marketing as you launch your product

I have been meaning to write this post for a long time.  As I am heavily involved with early stage companies on a daily basis, I feel like I just had to sit down and get this out there today.

A couple of years ago, a well-respected CEO came to me and wanted to hire my company for “online marketing”.  They were launching their product;  he had a very successful … Read more


Analytics Agency Management: There is no “you” or “your”

I remember when I was reviewing the first work product of one of my first Analysts at Sepiida, I had her correct all the “you” and “your” (e.g. “your site”) to “we” or “the site”.  It seemed small, and we didn’t talk much about it.  But when I found I had to do it again with her, and also with another team member, it struck me as an opportunity … Read more


Hello RJMetrics!

I’m pretty excited to announce today that I’ve joined the RJMetrics team to launch their professional analytics services team.  This is an amazing group of people, just so down to earth and ridiculously (dare I say “wicked”?) smart.  I’ve known Jake (co-founder, COO, and all around good guy) for a while, but to come in and see the entire team in action is pretty incredible.

I wouldn’t have necessarily written … Read more


To Unify or Diverge? That is the question.

I fancy myself as having a “Jr Developer” badge.  It’s not a leap – I have a Master’s in Computer Science from a totally-challenging-and-enlightening-but-not-particularly-practical program (Stanford Univ) and I’ve spent the better part of the past 15 years in pretty technical environments leading product, marketing and/or analytics.  And I taught (and loved!) Databases & Algorithms during my graduate school years, to boot.

So it’s a surprise to me when problems … Read more


Visualize your data’s usage and appearance in reports BEFORE you configure Google Analytics

I am not a huge fan of Google Analytics…I’ll say that to start off with.  I might write about my reasons some day, but for now, my bias should be known.

Yet, it is a free tool, an almost universally used tool, and thus it’s worth talking about to help make sure people get the most out of it.

Of late, I’ve been training a new Analyst on our team … Read more


Internal vs. External Metrics: Why what data you show your board doesn’t help you manage your business

Metrics, Analytics, Data – it’s the backbone of any tech company these days.  We don’t debate anymore about the importance of defining, measuring, and optimizing metrics.  I know this because of the warm reception I get when people find out I’m a data nut.  🙂

 

I love all the questions that I feel are solvable – “how do I know we have enough data to rely upon”?  What should … Read more