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How I Vetted and Hired our Property Manager, and the importance of Managing Your Property Manager

Increase your NOI and Free Time with a good property manager No construction experience?

For a newbie real estate investor, articles abound regarding managing your properties yourself.  The discussion topics range from how to choose a good one, the importance of having one, balancing time over costs, not being penny wise pound foolish, what to do if you live in a different location, and so on.

On the one hand, I’m a woman of color with more MacGyver-like skills than construction … Read more


Planning for maternity leave when you run a services company

(This post is a little off the beaten path as it’s not about analytics or optimization per se…but I think my readers will find the approach data-driven enough that it’ll be of interest.  Babies, planning for maternity leave & data – you say?  Yes!)

I am writing this post now because a professional associate recently asked me to lunch to ask me this very question:  how do I plan for … Read more


No, you can’t optimize online marketing as you launch your product

I have been meaning to write this post for a long time.  As I am heavily involved with early stage companies on a daily basis, I feel like I just had to sit down and get this out there today.

A couple of years ago, a well-respected CEO came to me and wanted to hire my company for “online marketing”.  They were launching their product;  he had a very successful … Read more


Analytics Agency Management: There is no “you” or “your”

I remember when I was reviewing the first work product of one of my first Analysts at Sepiida, I had her correct all the “you” and “your” (e.g. “your site”) to “we” or “the site”.  It seemed small, and we didn’t talk much about it.  But when I found I had to do it again with her, and also with another team member, it struck me as an opportunity … Read more