__('Previous Page'), 'next_text' => __('Next Page') Kind of defeats the purpose of child theming, I know. Apparently I picked a bad parent. */ // Pagination for posts function my_post_pagination() { echo '
'; previous_post('%', 'Previous: ', 'yes'); echo ''; next_post('%', 'Next: ', 'yes'); echo '
'; } January 2014 - Anita Garimella Andrews : Anita Garimella Andrews

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No, you can’t optimize online marketing as you launch your product

January 13, 2014 8:38 pm | 3 Comments

I have been meaning to write this post for a long time.  As I am heavily involved with early stage companies on a daily basis, I feel like I just had to sit down and get this out there today.

A couple of years ago, a well-respected CEO came to me and wanted to hire my company for “online marketing”.  They were launching their product;  he had a very successful … Read more