Author Archives for anita

5 Tips for Your Totally Unplanned Staycation

November 2, 2017 1:09 am Published by 1 Comment

 

An unplanned staycation is a recipe for wasted time and missed potential.

If you’re a parent of small children, a spouse, a busy entrepreneur and a leader in a large company, it probably sounds like heaven to have your spouse say to you “Babe, I think you should take a staycation.  Stay at a hotel in the city for a couple of nights and just relax.  I got your … Read more


Startup Parenthood: Can Diversity in the workplace be legislated?

November 16, 2015 2:55 pm Published by Leave your thoughts

Gender balance in the workplaceWe are not there yet

After a hiatus in this series due largely to helping my team kick ass at RJMetrics over the past quarter or so, I’m back, and I’m fired up.

This 6th post was to round out a series of 3 posts about what does flexibility in the workplace mean about company culture.  I find myself in a place where I see the enabling of flexibility is … Read more


Startup Parenthood: Should you ask that question about parenthood?

July 13, 2015 4:42 pm Published by Leave your thoughts

Should you ask that question?

 

(Image courtesy of modernherbalmedicine.com)

 

There are a fair number of jokes and warnings out there about not asking certain kinds of questions, particularly around pregnancy.  There’s not asking a woman if she’s pregnant.  There’s also caution about saying whether the woman is pregnant, or the couple is (i.e. is the non-ankle-swelling, non-fatigued-as-I-don’t-know-what partner allowed to say that he/she is also pregnant when their partner is?).  There’s even my … Read more


Startup Parenthood: Exercising Flexibility Requires Modeling

May 5, 2015 2:21 pm Published by Leave your thoughts

rtw-620x349

(image courtesy essentialbaby.com.au)

Over the past 3 months, I’ve attempted to impress upon you that the key to #StartupParenthood is workplace flexibility.  We talked about what flexibility at work looks like, how hard it is to measure, and even shared a few of my own foibles.  So if we take it as a given that the key to any productive mix of the intensity of startups … Read more


Startup Parenthood: Throw Out the Hours Worked KPI

March 23, 2015 2:04 pm Published by Leave your thoughts

punching-time-clock

 

Our March #StartupParenthood post on the RJMetrics blog was to be about how the flexible policies we have at RJ manifest in work hours for parents.  That post hasn’t been published yet, but regardless of its outcome, I wanted to reflect in this post on what work hours mean to me.  I have some pretty strong and perhaps egotistical feelings about measuring Hours Worked as a KPI, and it’s … Read more


Startup Parenthood: What does work-life flexibility look like for me?

March 1, 2015 2:19 am Published by 2 Comments

 

A couple of weeks ago, I made my way into a couple of twenty-something female colleagues’ lunch outing.  When my analytics brain is going super fast all over the place, the best thing I can do sometimes is jump into someone else’s pool to get out of my own head.  But what followed was amazing fodder for this #StartupParenthood series.

Both are in that marriage-is-new phase.  One … Read more


Startup Parenthood: A Year in the Intersection of Startups and Parenthood

January 20, 2015 3:59 pm Published by 3 Comments

(Image credit goes to TheMuse.com)

There is an irony in the amount of scheduling and rescheduling it took to get this post written.  I have no more real example of #StartupParenthood than the past two weeks.  But more on that later…

This post is the first in a series this year wherein I will talk about what makes startups and parenthood work for me as a female executive at … Read more


Planning for maternity leave when you run a services company

February 10, 2014 9:50 pm Published by 1 Comment

(This post is a little off the beaten path as it’s not about analytics or optimization per se…but I think my readers will find the approach data-driven enough that it’ll be of interest.  Babies, planning for maternity leave & data – you say?  Yes!)

I am writing this post now because a professional associate recently asked me to lunch to ask me this very question:  how do I plan for … Read more


No, you can’t optimize online marketing as you launch your product

January 13, 2014 8:38 pm Published by 3 Comments

I have been meaning to write this post for a long time.  As I am heavily involved with early stage companies on a daily basis, I feel like I just had to sit down and get this out there today.

A couple of years ago, a well-respected CEO came to me and wanted to hire my company for “online marketing”.  They were launching their product;  he had a very successful … Read more


Analytics Agency Management: There is no “you” or “your”

October 9, 2013 2:40 pm Published by 1 Comment

I remember when I was reviewing the first work product of one of my first Analysts at Sepiida, I had her correct all the “you” and “your” (e.g. “your site”) to “we” or “the site”.  It seemed small, and we didn’t talk much about it.  But when I found I had to do it again with her, and also with another team member, it struck me as an opportunity … Read more